This plug-in section of the course teaches students about product awareness practices. Study centres around creating, and producing marketing campaigns for therir production and projects which aim to build relationships within the media and music industries.

Students will learn about howw to use creative marketing to get their work under the noses of those companies, and individual specialists that may be interested in their skills. This area of study teaches students how create, organise, and monitor awareness campaigns for their their skills, projects and performances. They will learn about selling an idea across media platforms, and how to capitalise on the distributive aspects of their product, using marketing techniques that are the corner stone of new media, and online marketing practices.

Students will develop ways to target their audience, and build audience communities.

Students will build on an introduction in how cross-platform awareness campaign strategies can be applied to the performing arts.

Marketing multimedia performance:

• New media marketing strategies.

• Information technology and marketing tools.

• Targeting your markets. Knowing your audience. Media and demographics: Who are you appealing to?

• Audiences in the 21st century: Lifestyle branding, and developing online communities.

• Knowing the industry: the geography of who’s out there and that they do.