Since having written music and sound produced for Vidal Sassoon, Schwarzkopf GmbH, BASF, Forte Vale and various other high profile companies like AETN and Adidas, I continue to evolve and develop my creative approaches to product, corporate communication, and ideas surrounding idenity and community. I am continually finding, and thinking about new ways of how music and mulitmedia can help personalise and empower product. I am particularity interested in how to connect product, or business presentation, to a contemporary understanding of the world around us, and how to create that in a unique, coherent, and captivating way.

Music emphasises and enriches the special individual qualities of a product, illuminating its purpose, and the vision behind while at the same time bringing it closer to the customer.

Music animates the hidden dynamicism of a product, and its otherwise static or utiltarian expression. Music liberates product, its story, and its place within different social demographics or contexts.

Music's fundamental human and communicative properties, can launch a product way beyond it's ultialtarian enviroment, and empower it by bring to it a creative expression which can be easily interpreted by anybody.

There are three things most important to me when writting music for business:

belief in the product

Clarity

Functionality

Individuality

I am developing new ideas, and approaches to music by writing fit for purpose work for libraries and my own projects. By subscribing to the GLASAMBRU blog and podcast, I can keep you and your company in touch with what I am doing. There may be a track generated here, from this site, that will really work for you, or maybe my work may just help you propel yourself in the direction you most want to go, help you with ideas.